Leadership focused onexecution and accountability
Founder-led and execution-driven. We build the company the same way we build AI-powered hospitality products—with ownership, clarity, and long-term thinking.
Usama Bhatti
Founder and CEO
RedDev exists because too many hospitality businesses lose revenue to operational inefficiency. We saw hotels, resorts, and serviced apartments spending millions on marketing while their infrastructure leaked 30-40% of that investment through overbookings, pricing sync issues, manual processes, disconnected PMS and channel managers, and systems that couldn't scale.
I approach building AI-powered hospitality products the same way we approach building the company: solve real problems, own the outcomes, and optimize for long-term value. That means saying no to most projects, working with fewer hospitality clients, and investing in AI-enhanced systems that compound rather than quick wins.
The goal isn't to be the biggest development shop. It's to be the AI-powered infrastructure partner that hospitality companies trust for decades—the team they call when scaling matters more than speed, and when operational chaos isn't an option.
Leadership Philosophy
How we lead, decide, and build inside the company.
Ownership flows down
Leaders own outcomes and give teams real authority to execute
Clarity before action
Clear strategy, clear priorities, clear communication at every level
Execution over planning
Ship working solutions fast, then iterate based on reality
Long-term accountability
Decisions compound over years, not quarters
Core Leadership Team
How Leadership Supports Clients
Direct access to decision-makers
No layers between you and people who can actually solve problems
Accountability at the top
Founders personally review every project and stand behind delivered work
Strategic thinking, not just execution
Leadership that understands your business model and growth challenges
We're building a company that will still be solving hard AI-powered hospitality infrastructure problems a decade from now. Every client relationship, every hire, and every decision is made with that timeline in mind. If you're looking for a long-term partner who takes responsibility seriously and understands hospitality operations—that's what we're building here.
Building booking platforms, property management systems, and automation solutions for travel and accommodation businesses. We turn operational bottlenecks into scalable systems.
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